Pakistan’s first ever fitness wear brand –Dabs is a luxury active wear brand with a sophisticated fashion twist that is created precisely the way we live today.
Dabs is your one stop shop for all of your active-wear, fashionable fitness apparel, and athleisure needs. With Dabs, you do not have to compromise on comfort. Our signature fitness wear is really lightweight, keeps your body dry and prevent odor –making the whole workout experience effective, enjoyable and pleasantly comfortable.
How it began
"I graduated with a Bachelors in Marketing and nurtured an interest in creating something of my own from a very young age. However, I did not have any professional expertise, nor a business acumen at that time, which led me to believe I should join the herd in search of a run-of-the-mill job. After giving up one position after another, owing to the lack of interest in being part of a mundane system, I decided to take a leap of faith and quit once and for all.
Having grown up in Sialkot, the hub of Sportswear export in Pakistan, put me in a position of advantage. I grew up knowing that the best sportswear brands in the world, like Adidas and Nike, outsourced their production to industries in Pakistan. This meant that the best quality fabric in the world was produced and manufactured here. The products from these brands were then reimported by Pakistan and sold at hefty amounts. This got me thinking, not a single local Pakistani fitness wear brand exists that can claim to offer the export quality fabric. This, right here, was my break!"
Despite these hurdles, we have upheld our promise to the costumers and maintained the vowed image. We look forward to becoming Pakistan’s first internationally recognized fitness wear brand to provide top quality products. We also look forward to cultivating fast fashion in Pakistan and while doing so, empowering Pakistani athletes internationally by highlighting their talents on our platforms.